SEO Auditing: Seven Must-Do Things for Every Marketer

Alright, let’s break it down in simple terms!

When it comes to making your website shine on search engines, doing a deep dive into technical SEO Support Number UK is like giving it a super boost. Most guides out there cover the basics, but we’re here to take you from the usual to the next level.

In this blog, I’ll spill the beans on advanced technical SEO. Here, we won’t talk about the usual stuff only. Instead, this article will discuss the secret sauce used and suggested by SEO experts.

Oh, and if you are worried about the state of your website, we’d suggest you try out the free SEO audit from Digitrio. This can be extremely valuable, especially if your site is quite old.

1: Check – Is Your Website Mobile-Friendly?

Did you know that a whopping 60% of searches happen on mobile devices these days?

Mobile SEO is a big deal! Google’s really into it with their Mobile-First Algorithm. Basically, they check out your mobile site for both desktop and mobile searches.

Oh, do you want to know if your website is mobile-friendly or not?

Use Google’s Mobile-Friendly Testing Tool. Just toss your website in there, and it’ll let you know if Google approves it for mobile friendliness. Super easy, right?

2: Learn – Has Google Indexed a Proper Variant of Your Site?

For the sake of a story, let’s imagine your website to be your home; where you can enter through four different doors. These are –

A regular one (http://abc.com)

A secure option (https://abc.com)

A door with the “www” sign (http://www.abc.com), and

Its secure version (https://www.abc.com).

Now, Google is a bit picky. It sees each door as a separate entrance to your party, not realizing they all lead to the same fun inside. So, if you don’t guide the search engine properly, it’ll think you’re hosting four different parties!

But don’t stress! It’s an easy fix. Think of a 301 redirect as the bouncer who guides everyone to the main entrance SEO Support Number UK.

So, when someone tries to use any of the four doors, the bouncer (301 redirect) ensures they all end up at the right party – your preferred version of the website.

Just tell your website bouncer to redirect everyone to the version you like best, and Google will finally see it as one big, happy party!

3: Boost the Speed of Your Website

So, Google’s been singing the same tune for a while – speed matters for your website’s ranking. And guess what? They’re even more serious about it now.

Here’s the lowdown on how to make your website lightning-fast:

First things first, tidy up your website’s HTML code. Don’t worry, you don’t need to be a coding wizard. Use PageSpeed Insights to spot any hiccups in your code. And don’t stop at the homepage, check out the others too – blogs, services, and the whole shebang.

Time for a speed test! Imagine it as a health checkup for your website. Tools like WebPageTest or GTMetrix can be helpful for you in this regard. They’ll pinpoint any speed bumps slowing down your pages.

Now, about those pictures on your website. Big, hefty images can be the culprits behind a sluggish site. Enter Kraken – not the sea monster, but a nifty tool to compress your images. Give your site a boost by making those visuals light and snappy!

4: Assess Your Website’s Visibility

Making your website shine on search engines is no small feat, and a key player in that game is ensuring your site is easy to use and has top-notch content. This not only makes users happy but also gets Google’s attention.

When Google’s little robots come across your webpage, they don’t just glance at it.

They actually “read” it, much like we do with a web browser. So, if you want to get more data in this aspect, you will need to use a tool that mimics Googlebot and analyzes its pages. This way, it will be easier for you to find out the mistakes you have made and rectify them accordingly.

5: Improve the On-Page SEO Support Number UK

Whether you believe it or not, on-page SEO is a huge deal, especially in the digital world. But, here’s something you need to understand – there’s no need to go all out on each of the pages you have on your website. Who has so much time for that anyway?

Here’s a simple plan: pick out the top five pages that really matter.

Maybe they’re the ones aiming for a specific keyword or the ones that used to get more traffic. Give those bad boys some love!

Just toss in some keywords in the title tag or slap them in the first 100 words – easy peasy. It’s like giving your best pages a VIP treatment with the coolest on-page SEO Support Number UK tricks. Keep it simple, focus on the stars of the show, and watch your website shine!

Key Takeaways

Ever heard of an SEO audit? It’s not just some dull task in digital marketing, but a crucial step to point you in the right direction.

Think of it as your GPS for improving search rankings and keeping your spot in the long run.

Want to ensure top-notch SEO treatment?

Consider teaming up with expert SEO Support Number UK companies. They’ve got the latest and greatest audit tools to boost your online game. Trust me, it’s worth it!